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Me rocking the tweed earlier today.


I’ve just noticed that Brian Haggas’ Harris Tweed Scotland have their website up and running at last. This is good news as to purchase their single design, four pattern only jackets one had to trawl through their god-awful Brook Taverner site to find them. Even then the links for close-ups and pattern samples were broken and it took a couple of emails from me for them to get it fixed.

Any roads, the site is well designed and plays on the very traditional HT branding, blacks, greens and golds. It’s well laid out, simple to navigate and with good photography and fonts and the polar opposite in image of the rather hip looking Harris Tweed Hebrides site.

The jackets themselves look great, a very clean and classic cut that looks anything but dowdy. The painful part is that 95% of the islands tweed manufacture is for this one item.

Harris Tweed Scotland may well prove us wrong with this pared down approach to the product, meantime I hope that the far more creative and forward looking initiatives from Harris Tweed Hebrides take up the miles of slack that Haggas’ narrow business strategy is leaving behind.

A successful industry will need both companies working hard to ensure the weaving is to have a bright future.

(They could start by getting somebody to work on their SEO as neither company comes up on the first half dozen pages of a Google search for Harris Tweed. HTH comes in on page 10 while HTS comes in at 14)