Two Sea Kittens we caught in Lochs, Isle of Lewis 2008
Some people – such as anglers, whose lobby group the Anglers Trust relaunches today – don’t seem to bond with fish. They think of them as slithery and slimy, and are disconcerted that some fish have eyes on both sides of their heads. Which is why PETA decided to act as PR for fish, giving them a “rebrand” consisting of a new name, “sea kittens,” and a more positive image.
And it’s not even April 1st.