Founded in 2003, LoveMyDog is a British “pet couture” business founded by designer, Lilly Shahravesh, who has 14 years’ experience in fashion and textiles. They recently came to Harris Tweed Hebrides looking for a unique check tweed to add some high end heritage to their collection.

Based in the fashionable Hoxton district of London, an area renowned as a hotbed of creative style and dodgy haircuts, their mix of London cool and British tradition has quickly established the business with the most discerning of buyers.

Owner Lilly is ecstatic with the new tweed and is already planning further orders expecting the check cloth to grace hounds from Japan to Italy.

Can’t imagine many of the island’s Collies will be seen sporting them however, this is definitely one for the more pampered pooch.