Lydia Walton is the Director of Public Relations at Harris Tweed Scotland.

Last week I’d poked fun at her recent comments in the Financial Times where she referred to tweed as being “bulletproof and scratchy”. Not exactly genius marketing spiel but even the best of us get caught out in the press, it’s perhaps forgivable in context and surely a lesson learned after seeing her words in print…

Not so!

In today’s Wall Street Journal our favourite PR Queen and all-round expert on the subject pipes up again, sagely musing…

“We see now, walking down the high street, so many people in tweed. It was snowballing for a couple of years, but this year, it’s been huge. I don’t really know why…”

After contemplating the subject deeply for a further few seconds she goes on to really hammer home her grasp of style, fashion and current trends this season revealing…

“In Italy, they’ll wear the Hamish design with pencil trousers and pointy shoes—not what we see here in the U.K.”

And finally, bringing her enlightened take on menswear to a concise conclusion, in response to the utterly outlandish idea of wearing tweed trousers with a tweed jacket she declares…

“Once you wear a tweed suit, you look slightly mad!”

Keep up the good work!