How To Chart A Steady Course.

1. Keep focused on what lies over the horizon.

2. Don’t be distracted by trends or fads.

3. Know what your brand stands for.

4. Maintain a diverse talent mix.

5. Invest in seeing the world.

6. Be tyrannical when it comes to details.

7. Change tack the moment it’s no longer fun.


Last year proved to be a stormy one and this year already has the pull of strong currents.

The above seemed sort of good advice.